MARKETING Archives

13 Reasons Why Direct Mail Isn’t Dead

In an increasingly digital world, direct mail seems old and boring. You wouldn’t drive a horse-drawn carriage to work or

According to the latest Radicati report, the total number of business and consumer emails sent and received in 2017 is

The other day, I was airing some grievances to a friend. The whining topic du jour: artificial intelligence, or AI.

The inbound movement has always been about one thing: being relevant and truly helpful to your audience. This approach shouldn’t

I’ve seen the inside of hundreds of marketing agencies over more than a decade, including my own. Most marketing agencies